No one could have thought one and a half years ago that a harmless spoof video uploaded on Youtube would catapult this unknown channel into dizzying heights of fame and thus transforming into a rage among the youth. If you have still not recognized it, I am talking about India's 1st organized online TV for youth (as they claim on their channel info), The Viral Fever aka TVF. When last counted , the channel had close to 71000 subscribers and a whooping 10 million overall views.
Founded by a bunch of IITians who left their jobs in pursuit of their dreams to create good entertaining content, TVF has come a long way. The video that turned the tables for them was a spoof on the popular TV show aired on MTV, Roadies. It is still the most viewed video on their channel with more than 2 million views. It was hysterically funny and outrageous. Since everyone could identify with the spoof of Roadies (which has now become the butt of all jokes), people started sharing this video all over facebook and thus TVF came into limelight. Thankfully, this was not a flash in the pan. The founders had a lot of aces hidden up their sleeves. They regularly uploaded new humorous videos and some of them including 'Gaana wala Song', 'Gangs of Social Media-1 and 2' and 'Shit Engineers Say' became hugely popular. A few weeks ago, actors Ayushmann Khurrana and Kunaal Roy Kapoor appeared on one of their videos, 'Roadies XXX' to promote their new movie 'Nautanki Saala'. If that's not all, Freecharge.in, an online recharge service, created a branded entertainment video in partnership with TVF recently to 'advertise' their service. You can read the full story here.
The success of TVF is a great example of the power of social media. Nothing can stop a creative mind in this age of social networking to pursue a dream while getting paid alongside for it.
